At Backend 2 Riches, we’re all about perseverance—sticking to your path, embracing the highs and lows, and never backing down. Success isn’t a straight road; it’s a journey of resilience, growth, and determination. We believe that anyone can achieve greatness by facing challenges head-on and staying committed to their vision.
For us, it’s not about blending in or following someone else’s playbook. It’s about standing out, staying authentic, and creating your own path. Our brand was built on the belief that authenticity is everything, and true success comes from owning your journey—not someone else’s.
Through our designs, we aim to embody this journey—bold, authentic, and built for those who persevere.
Off-White c/o Virgil Abloh™ embarks on a new narrative where free thinking inspires a pioneering format for the future, where the age of imagination is the product of reality.
Inspired by Virgil’s vision and approach to his art, Off-White™ nourishes a collective of creative minds that represent the best in their category and have a strong and personal connection with Virgil. Ibrahim’s relationship with Virgil and Off-White™, born and nurtured through Instagram DMs, blossomed both personally and professionally over the last 3 years creating a strong bond based on mutual respect and shared values.
“Making a successful luxury brand in nine years is genius. It’s a feat that I admire and hope to continue building upon with a rich legacy. He revolutionised streetwear and luxury that crosses generations and decades. He showed the world that the underrepresented, the underdogs and Black people, in particular, have brilliant minds and can push and compete equally in the establishment. He inspired hope and brought about change.” - Ibrahim Kamara, Art&Image Director Off-White™